Published: 28th April 2022
Van wrapping is seen by more than 3000 people per hour, so says government figures. Whilst motorists spend 20 hours per week behind the wheel of a car, this gives your van the opportunity to be seen, daily.
That gives you 60,000 reasons to make an impression on the road, whilst you head to your next job, van wrapping is the easiest form of marketing.
So, let’s say you have 10 vans, your company is being recognised by over half a million people, every week
SMUK’s Guide to Basic Van Wrapping
Vehicle wraps are a relatively straightforward method of advertising. You can add images, lettering, and other information to a laminate, and then apply it to the vehicle.
It is a tricky process because it not only needs to look good when it is done, it has to be done in a way that the wrap will continue to look good despite changes in the weather and temperature.
If your business requires at least a few service vehicles, wrapping can help with brand recognition, while helping customers know when your representatives have arrived.
Wraps can be applied to cars, large trucks, vans, or even boats.
Read our quick twelve reasons on why you should wrap your van.
1. Unlimited Exposure around Town
One of the reasons that many business owners are moving to wrapping their company vehicles is that every time a car is driven, their company is getting additional exposure. And with 80% of all adults aged 17 and over in England now taking the wheel, it’s a type of advertisement you wouldn’t want to pass up.
And that’s just drivers!!!
Anywhere that a person drives, the people on the road, in buildings, and on paths could potentially notice your van. From there, they may pull out their phones to find out more about your business.
This kind of exposure is important since it is difficult to get a company or product name out to the public through similar means.
2. Hard to Miss
Vehicles that have writing or images on them always attract attention.
With most vehicles being fairly plain, the human eye is attracted to anything that is different. This is one of the reasons why it is so important to have a professionally wrapped vehicle.
Trucks are one of the largest vehicles on the road, this means they are prominent within the public eye, studies prove that 91% of vehicle users notice advertising on trucks and 35% actually study these advertisements closely. As vans take 2nd place in the hierarchy, it’s evident that your van could be seen by nearly… everyone.
The first time someone sees one of your wrapped vehicles, could be the first impression your business makes. As it will be generating a lot of attention, you will want to make sure that your vehicle’s look professional and aesthetically pleasing. SM UK know what branding and image can mean for your business. With years of van wrapping under our belt and recognition from other companies on our ‘attention to detail and precision’, we are the right company to guide you through this.
It is important to focus on ensuring the letters are easy to read, because people will see them for less time than many more normal forms of advertising.
Typically, other drivers are going to be the ones who see the vehicle, so you want the writing to be quick and easy to read. You don’t want it to be too distracting either.
It is a fine balance to strike because you want passers-by to notice without being put off by the appearance.
3. Consumer Friendly-Advertising
Another reason that so many people are happy to pay to avoid advertisement is because too often advertising is aggressive. At the end of a long day, no one wants to sit through loud commercials or deal with pop-ups while they are trying to relax.
A wrapped vehicle is an unobtrusive method of advertising as a person will find. It invites people to learn more when they have time and if they are interested in what you have to sell. It is more of a suggestion than a forced encounter and allows consumers the comfort of making their own decision, rather than cold calling, which really does say it all in the name!
You want your company to thrive with customers that love what you do, not forced clients that eventually amount to nothing.
A wrapped vehicle can be a way of getting the name of your business out into your community, then act as a reminder to check it out without making people feel inconvenienced or annoyed.
4. Efficient Advertising with Your Existing Assets
If you already have service vehicles, using them for advertising not only reaches a large audience, but it also provides additional purpose for your vehicle.
Wrapping your vehicle is an incredibly cost-effective way of getting additional exposure while going to places where you would already go.
5. Easy to Change
When you have wrapped vehicles, you don’t need to buy a new vehicle or fleet. You can simply have the wrapper removed and a new one applied when you want to change the advertising.
This provides a fresh look for your vehicles while keeping your advertising looking current. It also makes it easier to try out different wrappers to see which one seems to attract the most attention and response from consumers.
6. Active Advertising
Too many of the remaining types of effective advertising are entirely passive. Having a fantastic web presence is not going to do you much good if you cannot reach a large number of people.
Websites and social media posts rely on people knowing that a company or product exists before it can draw attention. Your wrapped vehicles can be the impetus to get potential customers to go to those sites.
The fact that it is so unobtrusive is what will increase the likelihood that people will take an interest, but it is still very much an active method of advertising and getting your name out there.
7. More Cost-Effective Advertising
Many companies have been trying to reach a wider audience through mailers and fliers. The problem with these forms of advertising is that the potential customer may not be receptive to receiving junk mail, so these are barely noticed before ending up in the trash.
Commercials and online advertising can be just as problematic because people will either try to skip them or will mute their devices while they are playing (and nobody listens to the radio for the ads, let’s be honest!).
Plus, it is a largely expensive form of advertisement, especially due to the nature of commercial engagement. They still need to be refreshed, reposted, and revised periodically, but the ROI (Return on Investment) on them does not tend to be high since people are more annoyed at being forced to deal with listening to the advertisements for a product they don’t need.
By comparison, the consumer-friendly wrapped vehicle is viewed as more positive.
People may not be interested in seeing it the first or second time; however, the next time they see the vehicle, they may be considering a service or product, and the vehicle reminds them. This can bring people to your website without costing you any extra for the repeated exposure.
8. Staying Local
An increasing number of consumers prefer using more personal and local companies for their services and products.
While there are still plenty of large companies that are doing well, people are switching more to local businesses when it is easier, and the cost is comparable.
This is certainly true with service industries.
For local businesses, wrapped vehicles provide that personal touch, letting potential clients know that you are local. Creating a loyal consumer base means that your wrapping can create even more forms of advertisement, such as the longest standing type of advertising, word of mouth! Eventually your name will be the only place they want to go to.
9. Supplemental Advertising
Vehicle wrapping usually isn’t a standalone method of reaching your intended audience, rather it is a supplemental type of advertising.
You can incorporate it into your current marketing strategy, then the wrap can be coordinated to provide the same look and feel as your other strategies.
10. Additional Protection
Not all of the benefits are related to the attention you will attract – some of the benefits are about the vehicles themselves.
The lamination of the wrapping will actually work as a layer of protection for your vehicle. Scratches and nicks will be stopped by the cover.
11. They Are Entirely Yours
One of the problems with traditional advertising, especially billboards and printed media, is that the space you purchase one day can be used by a competitor as soon as your contract has expired.
If you wrap your vehicles, you are limited only by the size and number of your vehicles.
You have complete control over the look and size of the advertising. Of course, no competitor is going to take over your vehicle either.
12. Advertising Without Effort
Even if you don’t drive a vehicle for a day, or if it is parked at a customer’s facility or residence for hours, your company is still getting exposure.
It is potentially more effective than when the car is in motion too because people are more likely to see it when they can search more about your business.
If someone parks their vehicle nears yours, sees your wrapped car, and needs the same product or service, they will be able to pull out their phone and do a little research while walking to their destination. They can just even take a picture to remind themselves later to look into it.
A vehicle wrap is better than billboards because your vehicles can drive all around town and get the attention of potential customers.
There are many benefits to having a wrapped car, and not all of them are obvious.
As advertising changes, the way people determine which companies to use changes. Since it can be more difficult to gain the attention of your busy potential customers, you need a method that is more consumer friendly.
Wrapped vehicles provide this without costing you nearly as much as some of the traditional methods and of course with SM UK’s top priority in mind, road safety, wrapping your van reduces night time collisions by 40%, there’s no reason to not give this a thought!
If you’d like some more information on wrapping your van, get in touch today.